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I think this is a great idea. It's addressing possibly the biggest blind-spot in Western Education - future mapping. I'm glad that there are other people in the sector thinking about this particular problem I think it's an issue that has needed addressing for a long time.
Lawrence Burns, Tutor and Careers Coach

Students won't look at spreadsheets. They won't look at HESA data. There is a real opportunity here to produce something that students will actually engage with. Quality careers advice is something that is largely missing in the UK.
Stephen Isherwood, CEO of the Institute of Student Employers.

Young people want experiences that help them understand what it would be like to do different jobs and which inspire them with ideas about their future. They would like more personalised information that helps them find the best options for someone in their circumstances. Creating information about educational routes into employment is in line with the needs of young people and is the area of most interest to providers.
Careers & Enterprise Research Paper on Moments of Choice (2016).

Students change their minds frequently while in their degree programme as they get access to more information and make life choices. We urgently need something like this app to help them make the decisions and choices before arriving at University so they are on the right path from the start.
Dr Eric Golson, UG Programme Director, Economics, University of Surrey.

Young people find making career choices hard. They face a high 'cognitive burden' - many options and few ways to make sensible comparisons between them. The task of exploring careers information rarely feels worthwhile and useful, a lack of information is not the problem.
Careers & Enterprise Research Paper on Moments of Choice (2016).

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